Week 3’s Blog : Empathy

Due to the COVID-19 pandemic, all on campus classes are to be conducted online for the rest of the semester. Week 3 was our first week of online classes. I missed this week’s online lecture as I was feeling unwell. In this week’s seminar, we looked at assignment 2 in more detail. In our groups, we would have to select a ‘wicked’ problem that we would like to solve for Assignment 2. Our group decided to go with Technology, “From a safety perspective, how might we encourage people not to stare at mobile phones” because we can relate to it and will probably have a good understanding of what is desired. As for this week’s lecture, we discussed about how we should identify the challenge as well as identifying the end user. Design thinking begins with having an understanding the needs and desires of the end users. When designing something, we should always ask ourselves, who are we designing for? Whom do we need to understand? Why are they important for this design challenge? Designers should always be questioning everything. We should also be attentive and listen carefully to what the users have to say. We should also have an open mind and not judge our users. Empathy is important when it comes to design thinking. We also discussed about data collection which includes customer journey mapping, visualization and observation.

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